All-seeing, all-powerful, innovative, authentic, thought-provoking… Big Brother is a cultural phenomenon and the world’s first multiplatform viewing experience.
Proving more relevant than ever, this iconic reality format is enjoying a global resurgence, attracting the next generation of young viewers with its fresh casting and programming across multiple platforms.
The format still delivers hit primetime ratings in the UK, Spain, Italy, US and Latin America, just to name a few, and record-breaking viewership on streaming platforms like Germany’s Joyn and Mexico’s ViX.
With over 600 series in 70 markets to date, Big Brother had a record year in 2024 seeing 36 series airing across 29 markets. 2025 is proving just as successful and promises a highlight later this year with the highly anticipated Australian reboot on Network 10.
Your chance to see celebrities as they really are.
Have you ever wondered what goes on in the mind of a celebrity? Are they really just like the rest of us – grumpy in the morning, embarrassing eating habits, or worse? Now you can find out as the rich and famous go out of the comfort of their homes and into the middle of the world’s most famous household – the Big Brother house.
The celebrities go through the authentic Big Brother experience. Isolated from the outside world, they are exposed to the nation 24 hours a day, trying to show us that they’re nice, normal human beings, capable of holding a down-to-earth conversation, cooking pasta, and nursing a hangover. But how long can they hack the pressure of the Big Brother house? Watch old and new celebrities unravel before your eyes and feel the pleasure of voting them out of the house.
- ITV1 (UK) – S24 had highest share for 16-34s since 2006
- Telemundo (US Hispanic) – S5 was record-breaking on the commercial and young demos, outperforming the slot by +80%
- Las Estrellas & ViX (Mexico) – S2 had historical success in the country, delivering 5.5M viewers for the finale, 2.5M per episode on average, and 412M hours viewed on the streaming platform
- Sat.1 & Joyn (Germany) – S12 outperformed the slot on the global demo (+77%) and commercial demo (+89%)
Content creators take over the Big Brother house.
A brand funded, digital first spin-off headed by social media star and Big Brother superfan, Jens “Knossi” Knossalla. With a group of friends who are also known content creators, he enters the Big Brother house for a 3-day live event streamed on his Twitch channel. This is a more spontaneous and interactive version of the format, where phones are allowed, interactions with viewers are encouraged, and live votes determine the winner.
- Twitch & Joyn (Germany) – S1 had 8.81M live views during the event, with more than 2M unique viewers and over 283M watched minutes. S3 returning late 2025.