All-seeing, all-powerful, innovative, authentic, thought-provoking… Big Brother is a cultural phenomenon and the world’s first multiplatform viewing experience.
Proving more relevant than ever, this iconic reality format is enjoying a global resurgence, attracting the next generation of young viewers with its fresh casting and programming across multiple platforms.
The format still delivers hit primetime ratings in the US, UK, Australia, Germany, Italy, and Latin America, just to name a few, and record-breaking viewership on digital platforms like Peacock and TikTok.
With over 670 series in 71 markets to date, Big Brother is produced across 29 markets in 2026 including a brand-new adaptation in Uruguay.
Your chance to see celebrities as they really are.
Have you ever wondered what goes on in the mind of a celebrity? Are they really just like the rest of us – grumpy in the morning, embarrassing eating habits, or worse? Now you can find out as the rich and famous go out of the comfort of their homes and into the middle of the world’s most famous household – the Big Brother house.
The celebrities go through the authentic Big Brother experience. Isolated from the outside world, they are exposed to the nation 24 hours a day, trying to show us that they’re nice, normal human beings, capable of holding a down-to-earth conversation, cooking pasta, and nursing a hangover. But how long can they hack the pressure of the Big Brother house? Watch old and new celebrities unravel before your eyes and feel the pleasure of voting them out of the house.
- US Hispanic (Telemundo) – S6 set a record on Peacock as Telemundo’s most successful reality show ever on the service with 2.8B minutes watched.
- Germany (Sat.1) – S13 delivered a strong performance among the commercial demo 14–49 with a 14.7% share, 2.3x vs the PT slot and ahead of previous seasons.
Content creators take over the Big Brother house.
A brand funded, digital first spin-off that sees a group of friends who are also known content creators, enter the Big Brother house for short, live event streamed on Twitch. This is a more spontaneous and interactive version of the format, where phones are allowed, interactions with viewers are encouraged, and live votes determine the winner.
- Twitch & Joyn (Germany) – S1 had 8.81M live views during the event, with more than 2M unique viewers and over 283M watched minutes. S3 returned in 25.