Ordinary people. Extraordinary ideas. One entrepreneur who turns the best into real products – and real money
Sat.1 (Germany) - 6 x 70'
The Million Dollar Idea is the entertainment format where one simple idea can change your life – and even make you rich.
Led by star entrepreneur and investor Ralf Dümmel, ordinary people get the extraordinary chance to turn their ideas into real products – and real money. The most promising ideas are transformed with experts into market-ready products, from design to packaging and marketing. Ralf selects only the strongest to pitch to major retailers. Those reaching the required pre-order benchmark go straight into retail.
And this is where dreams become reality: inventors immediately receive 50% of the revenue from pre-orders and, from the very next day, earn 50% from every product sold. Ralf takes the investment and financial risk.
Today, it’s an idea on TV. Tomorrow, it’s on the shelves.
And one great idea could make you rich.
